More For British Airways

BBH Asia Pacific asked Leon to shoot a print campaign using push-pin art to create life-size images of iconic destinations in the US for British Airways.

'The campaign captures the scale of US destinations accessible to passengers flying British Airways from India - en route to the US via London. Award-winning artist Wesley West used over six thousand regular push-pins to create the images, painstakingly choreographing each pin to allow for an arresting 3D effect.

Renowned still life photographer and long time BBH friend Leon Steele then brought the three six - foot tall images to life - creating movement and depth - to the iconic Statue of Liberty, the San Francisco Golden Gate Bridge and a Rodeo moment.'

(Extract from Campaign Brief Asia)

Click here to see time lapse footage of Wesley at work
It was great to be working with Wez again in NYC

The artwork was created in a distorted 3D perspective in order that it appeared

correct to the viewer in 2D

Le Artiste

Associate Creative Director: Andy Grant BBH Singapore
Print Producer: Lesley Chelvan
Producer: Karys McEwen
Retoucher: Don Russo